An SEO audit is a comprehensive examination of a website’s current search ranking and search marketing techniques. An SEO audit is not as simple as flipping through a few pages. Search engine optimization (SEO) is actually the method of enhancing the volume and quality of site traffic from search engines like Google, Yahoo, Ask Jeeves, AOL Search, Bing, and so on. SEO targets free web traffic rather than paid traffic or direct traffic.
An SEO audit typically starts with a thorough analysis of keyword relevancy. Keyword relevancy refers to how closely a searcher matches a target keyword to an Internet search result page (SERP). The importance of keywords is increasing because Internet users do not have enough time to thoroughly browse websites. So, if a website has relevant and carefully selected keywords, chances are that the site will get more targeted traffic and, thus, more potential visitors.
Another major concern in an audit is keyword ranking. Experts suggest that an effective SEO audit should evaluate the total number of times each keyword appears in the text as well as in the target domain’s content. Because some keywords are competitive, the number of times a keyword appears is also important. Finally, it is important to check how many times a keyword appears in search results, the percentage of search results which show the keyword and, finally, the placement of the keyword within the search results.