The concept of luxury streetwear has become a popular trend within the fashion industry. It’s a form of marketing that aims to drive sales today, not to create brand value over time. In contrast, luxury brands are highly valued by their customers. They are able to achieve this through their equity. The fashion industry is in a state of flux, and new trends are emerging all the time. With the growing popularity of streetwear, designers are turning to this style to drive sales.
Luxury streetwear has been embraced by fashion brands from Louis Vuitton to Dior, but it’s not a new trend. The fashion house has a rich 150-year history and is renowned for its discrete and beautifully engineered bags. Supreme is a skateboarding label that was established in 1994 and is known for its provocative designs and its iconic thumping fist logo. In 2017, Louis Vuitton announced a collaborative venture with the popular skateboarding brand, raising eyebrows and gaining a large following.
Luxury streetwear has been a trend for the last decade. Many major luxury brands have partnered with streetwear brands to create new collections. Some examples of this are the Louis Vuitton x Supreme collaboration, the Palace x Ralph Lauren collaboration, and the Dior x Nike Air Jordan 1 collection. However, there are a number of other examples of successful high-fashion collaborations. Virgil Abloh of Off-White and Nigo of BAPE have been among the first to combine the streetwear and high-fashion worlds.
Whether it’s KITH x Versace or Moncler’s Genius Initiative, the concept of luxury streetwear is growing in popularity. Despite its relatively low cost, it remains a high-end fashion trend that has become a fashion staple. The streetwear movement is bringing a new meaning to luxury brands, and luxury brands are taking note. It’s not all bad news, though, as there are lessons for luxury brands to learn from it.
In this sense, luxury streetwear can serve as a signpost in a changing culture. The streetwear aesthetics of streetwear brands are not inherently dangerous to luxury brands. In fact, they can even improve their image. Moreover, a luxury brand must not mimic its competitors. A high-quality collaboration will ensure that the product is truly special and has a unique identity. This is the only way to ensure that its products live up to the brand’s standards.
In addition to its aesthetic appeal, luxury streetwear has influenced traditional high-end brands’ internal corporate cultures. For example, KITH x Versace’s collaboration with fashion brand Supreme is one of the most successful collaborations between a luxury brand and a streetwear brand. Likewise, KITH x Versace is a perfect example of a luxury streetwear collaboration. While the two concepts are completely opposite, their values are similar.