Effective real estate website marketing is necessary to establishing a web presence on the World Wide Web and earning that web presence worth your while. If you are not found high up in the search engine results, someone else is taking the calls you may be receiving. That person has a site that ranks higher and has more traffic. You need to earn your way to the top by having your own real estate website.
The most important component to real estate website marketing, is your landing page. This landing page is what visitors to your web site are first introduced to and it is the page where they decide whether to stay or leave your website. If you don’t get a visitor to your landing page, then they will not convert to a customer and you won’t get any clients at all.
Landing page optimization should be your first line of defense in your real estate website marketing toolbox. You need to know how to obtain good positioning in search engine results and how to use back links effectively to your advantage. When you get good positions in the search results you should start buying ads on other real estate websites in order to increase your exposure. Real estate websites are generally looked upon as authority sites and you want to be on par with them, if possible.