A recent trend in online marketing is for small business owners and self-employed individuals to conduct an SEO audit on their websites in order to identify areas in need of improvement, or where they can make improvements that will result in an increase in targeted traffic. SEO audits are a valuable way for small business owners to determine if they have the appropriate amount of inbound links to their website and also to check on their website’s keyword ranking and competitiveness. SEO audits are conducted to identify problems such as: misspellings of names, misspellings of URLs and content that are not optimized, and slow loading of pages.
Search engine optimization (SEO) is the process of enhancing the volume and quality of site visitors to a web site or a blog from search engine crawlers. The most common method of SEO is to use targeted keywords on links to external sites, which will direct them to the designated web pages; however, this strategy often results in overly-targeted traffic and a waste of bandwidth. SEO aims to maximize the number of inbound links from other sites by using a variety of techniques including reciprocal linking, link exchanges, and PPC. SEO also aims to improve the page speed of the site through various methods, such as adding new files, optimizing images, and decreasing page load time. SEO also aims to increase the number of inbound links, but not necessarily reciprocal links. SEO also aims to make the website appear at the top of search engine results pages as well as in other high-ranking positions.
When conducting an SEO audit, it is important for the webmaster tools he or she uses to make sure all the components of the website, such as the content, title, description, headers and Meta tags, are as they should be. All of these components make up the SEO of the website, and an SEO audit should include an evaluation of all these components. If there are any broken or non-functional components, then it is vital that they be repaired or replaced as soon as possible, otherwise the search engines could penalize the website.